Your shop's look

The default theme

Every shop starts on Storeforge's built-in theme. Under Online store you can

set your logo, brand colour, fonts and banner. If you paste in a colour that's

too light to read against white text, it's automatically darkened until it

passes an accessibility check, and you're shown readable options.

If you need your shop to look like a specific hand-built design, a custom theme

can be built for you (talk to us about this). A custom theme still runs the

real Storeforge cart, checkout, order book and everything else underneath, it

only changes the look.

A custom theme can declare which bits are yours to edit, words, photos and

colours, right there in Online store with a live preview before you save.

For bigger changes, you (or a developer) can download the whole theme's code,

edit it, and upload a new version. Uploads don't go live straight away: we

review them first and let you know once approved, and any earlier version can

be restored instantly if you want to go back.

Storeforge can also host a simple one-page site alongside, or instead of, a

full shop.

Products can be grouped into collections, with their own pages and web

addresses, so customers can browse by category and you can link straight to

one from social media or ads.